Simple, transparent pricing

Free analytics dashboard with 1M events/month. Session Replay & Heatmaps capture (viewers in beta), Funnels, and API access included on Business.

Free

$0 forever

1,000,000 events

Get started free

Unlimited websites & apps
1M events / month (combined)
Overview, Pages, Sources, Devices, Geo
Custom events
Cohort retention & traffic alerts
Public dashboard
90-day data retention (see note)
1 team member
Session Replay
Heatmaps
API access
Funnel analysis

Pro

$19 /month

10,000,000 events

Get started with Pro

Everything in Free
10M events / month
Session Replay — capture + beta viewer (10% sample default)
Heatmaps — capture + beta viewer (click, scroll)
12-month data retention (see note)
Funnel analysis
UTM attribution (first-touch & last-touch)
Optional API access add-on
5 team members
Priority support
Scheduled email reports

Business

$99 /month

100,000,000 events

Get started with Business

Everything in Pro
100M events / month
24-month data retention
Priority support (24h response)
20 team members
API access included
Scheduled email reports
Overage billing (no hard block)
On-premise deploy
Custom SLA

Enterprise

Custom

Unlimited events

Contact sales

Everything in Business
Unlimited events
Custom data retention
Custom SLA
Dedicated support engineer
On-premise / self-hosted deploy (scoped per contract)
Dedicated ingest nodes (scoped per contract)

API access for integrations and automation

Dashboard access is always free. API access — querying projects, pageviews, sessions, realtime, goals and funnels, plus server-side event ingestion — is included on Business. A recurring Pro add-on is shown in checkout only when it is available for self-service purchase. It also covers the Conversion API, which forwards conversions server-side to Meta CAPI or your own webhook. A dedicated Export API is on the roadmap. View API docs →

Full feature comparison

Feature	Free	Pro	Business	Enterprise
Events / month	1M	10M	100M	Unlimited
Websites & apps	Unlimited	Unlimited	Unlimited	Unlimited
Data retention	90 days	12 months	24 months	Custom
Overview dashboard
Pages, Sources, Devices
Geography dashboard
Custom events
UTM attribution
Cohort retention
Traffic alerts (email + webhook)
EU hosting
Funnel analysis
Session Replay (capture + beta viewer)
Heatmaps (capture + beta viewer)
API access		Optional add-on	Included	Included
Team members	1	5	20	Custom
Scheduled reports
Priority support
On-premise deploy
Custom SLA

Note on data retention during public beta: per-plan retention limits are not enforced in storage yet — all plans currently keep event data for up to 24 months. The limits above take effect when we leave beta; we will announce the change in the changelog before it applies.

Frequently asked questions

A pageview, a custom event (e.g. button click, purchase), a screen view in a mobile app, or a server-side event. Session start/end, identify calls, and replay chunks do not count toward your quota.

In default cookieless mode, a banner may not be required for analytics. OpenAnalyticsAPI uses cookieless fingerprinting with a daily-rotating salt; users are identified anonymously without a tracking cookie. Final consent requirements depend on your jurisdiction and overall site setup — we recommend confirming with your DPO or legal counsel. If you enable optional cookies for enhanced cross-session tracking, a banner is required in the EU.

On Free: new events stop being stored until the next month. The collect endpoint keeps answering 204 (it never reveals account state to the browser), and the console shows you that you are over quota. On Pro+: you can choose block, sample (1/10), or overage billing in settings.

API access is included on Business and Enterprise. A recurring Pro add-on appears in checkout when available for self-service purchase. It covers the Read API — querying projects, pageviews, sessions, realtime, goals and funnels — server-side event ingestion, and the Conversion API that forwards conversions to Meta CAPI or your own signed webhook. A dedicated Export API is on the roadmap. Dashboard access is always free.

On our own VPS and database servers in the EU. No data is shared with third parties, and the only external services we use at all are Stripe (card payments) and our domain registrar. A contractual EU-only residency guarantee for Business+ is on the roadmap.

The tracking snippet (oa.js) can be downloaded and served from your own domain today. Self-hosting the full platform is something we scope per contract on Enterprise; a packaged self-hosted edition is on the roadmap, not available yet.

Not yet. iOS, Android, React Native and Flutter SDKs are planned but not released — there is no package to install and no beta build to request. You can already track mobile apps today by sending events to the REST API from your app or backend; the SDKs will be a convenience wrapper around the same endpoint. Ask us to notify you when a platform ships.

Yes, on Pro and above. Capture runs once you add the addon snippet, and both viewers are available in the console in beta form: replay shows an interactive event-timeline player with PII masking, heatmaps show click density and scroll depth. A full pixel-accurate DOM replay player and a screenshot-based heatmap overlay are still in development.

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